Product Description
Prime Location
City Bar will be located in a mixed-use development center with a need for a local “watering hole”.
City Bar will provide customers the opportunity to come together for great food, specialty cocktails, and every sports game, every season. Our target market is residents, industry employees, and corporate businesses within the surrounding area.
The Premiere Sports Bar
Product Overview
City Bar’s food and beverage program will consist of crave-worthy eats, inspired cocktails, and exemplary service.
Food Menu - a special twist on traditional bar bites, pizzas, po-boy’s, and other handhelds
Liquor Menu - mixed drinks, popular shots, and specialty cocktails
Beer Menu - domestic, import, and local craft beer selections
Pricing
A market penetration pricing strategy will be applied. This creates a lower initial price point to boost the market share in the area. Suggested pricing below:
Well liquors: base starting at $5
Call and premium liquors: base ranging from $7-$11
Ultra Premium: base starting at competitive pricing
City Bar will offer “good-value pricing” to create a perfect combination of quality product and fair price. This will enable City Bar to stand out among the competition, while establishing a specific niche in the market.